How We Earn.
Fully Transparent.
KitchensAdvise uses affiliate links to help fund our independent research. Here is everything you need to know — exactly how it works, what it means for our editorial content, and how it definitely does not affect our scores.
KitchensAdvise.com participates in affiliate marketing programmes. This means we may earn a commission when you click a link on our site and make a purchase — at no additional cost to you. This is required to be disclosed by the U.S. Federal Trade Commission (FTC) and equivalent regulators worldwide.
KitchensAdvise LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and its affiliated international sites.
An affiliate link is a specially coded URL that tracks whether a website visitor came from a referring site (in this case, KitchensAdvise) before making a purchase at a retailer. When you click an affiliate link on our site and buy a product, the retailer's system records that the sale originated from our referral and pays us a small commission.
This is a standard and legal way for content publishers to generate revenue without charging readers for access to their content. Affiliate marketing is explicitly recognised and regulated by the U.S. Federal Trade Commission (FTC), the UK's ASA, and equivalent bodies worldwide, all of which require publishers to clearly disclose affiliate relationships — which we do on this page and on every article that contains affiliate links.
The key principle: You pay exactly the same price whether you use our affiliate link or go directly to the retailer. The commission we receive is paid by the retailer from their margin — it is never added to your price.
Why We Use Affiliate Links
KitchensAdvise provides completely free access to all our content — over 1,240 product reviews, hundreds of buying guides, and thousands of how-to articles. The cost of operating our ISO-accredited lab facility, purchasing products at retail for testing, and paying our 22-person team of food scientists, chefs, and engineers is substantial. Affiliate commissions, alongside our premium newsletter subscription, are how we sustain this operation without charging readers or accepting advertising.
KitchensAdvise LLC is a participant in the Amazon Services LLC Associates Program — the world's largest and most established affiliate programme. This programme is designed to provide a means for website operators to earn advertising fees by linking to Amazon and its family of websites.
Which Amazon Stores We Link To
We participate in Amazon Associates programmes in multiple territories to ensure readers worldwide can find products at their local Amazon store:
Amazon Commission Rates
Amazon's commission structure varies by product category. Kitchen-related categories typically earn between 1% and 8% depending on the specific category. For reference, kitchen appliances typically earn 3–4.5%, cookware earns 4–6%, and accessories earn 4–8%. These rates are set entirely by Amazon and can change at any time — we have no control over them.
Amazon disclaimer text (required): "As an Amazon Associate I earn from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc., or its affiliates."
How Amazon Affiliate Tracking Works
When you click an Amazon affiliate link on our site, Amazon sets a tracking cookie (valid for 24 hours) that attributes any qualifying purchase you make during that session to our account. If you already have an item in your cart when you click our link, the commission window extends to 90 days for that specific item. Purchases made after the cookie expires are not attributed to us.
In addition to Amazon Associates, we maintain affiliate relationships with a small number of other retailers and programmes. All are disclosed here and marked on-page wherever they appear.
We add or remove affiliate partnerships periodically. This page is updated whenever our affiliate relationships change. The absence of a retailer from this list means we have no affiliate relationship with them, and any links to their site are purely editorial.
We choose affiliate partners based on their ability to provide the best price and availability for our readers — not based on commission rates. Our highest-commission partner will still be listed second (or not at all) if another retailer offers a better deal for the reader.
Here is exactly what happens from the moment you read a review on our site to the moment a potential commission is recorded:
This is the most important section of this disclosure. We want to be absolutely unambiguous about the relationship between our affiliate revenue and our editorial content.
Our scores are determined by testing data. Period. No affiliate relationship has ever influenced a KitchensAdvise product score, ranking, or recommendation. Our commercial team and editorial team operate with a documented firewall between them.
What Our Editorial Firewall Means in Practice
Verification
Our editorial processes are subject to annual external audit. The audit specifically reviews whether commercial relationships have influenced editorial content. Results are published in our annual transparency report. If you believe we have recommended a product for affiliate reasons rather than test data, contact [email protected] with your concern — we will investigate and respond publicly.
We label affiliate links clearly throughout our site. You will never have to guess whether a link earns us a commission. Our on-page labelling conventions are:
If you ever find an affiliate link on our site that is not clearly labelled, please report it to [email protected]. We take unlabelled affiliate links seriously and will correct them immediately.
Using our affiliate links costs you absolutely nothing extra. The price you see on Amazon or any other retailer is identical whether you arrived via our link or directly. The commission we receive is paid by the retailer, funded from their margin on the sale — not from any surcharge applied to your purchase.
In fact, using our links can sometimes benefit you: we occasionally have access to exclusive coupon codes or promotional partnerships that we share with our readers, which may provide discounts above the standard retail price. These promotional arrangements are always clearly disclosed.
We never inflate our product recommendations to drive more affiliate sales. We test and score honestly — because in the long run, reader trust drives far more sustainable revenue than short-term commission manipulation. Our business is built on accuracy, not affiliate volume.
Using affiliate links is entirely optional. Every product we recommend can be found directly at the retailer's website by searching for the product name. You are never required to use our affiliate link to access the information in our reviews.
How to Avoid Affiliate Tracking
If you choose not to use our affiliate links, we still want you to read our content and benefit from our testing. Our revenue model does not depend on any individual reader clicking affiliate links — it depends on the aggregate trust and usefulness of our platform.
KitchensAdvise is fully compliant with the U.S. Federal Trade Commission's Guidelines Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255) and the FTC's updated guidance on endorsements and testimonials (effective 2023).
FTC Requirements We Meet
International Compliance
We also comply with equivalent requirements in other jurisdictions where our readers are located, including the UK ASA/CAP rules on affiliate marketing, the EU's Unfair Commercial Practices Directive, and the ACCC guidelines in Australia. If you believe our disclosures are non-compliant in your jurisdiction, please contact [email protected].
Note for brand / agency readers: Contacting us with requests to remove or soften negative reviews of affiliate products, or to add affiliate links to inflate commission revenue, constitutes an attempt to influence editorial content and will be declined, logged, and may be publicly reported. Our editorial independence is non-negotiable.
Questions about this Affiliate Disclosure or concerns about whether a recommendation was influenced by affiliate considerations?
Editorial team: [email protected]
For questions about whether a specific product recommendation is influenced by affiliate income
Legal / compliance: [email protected]
For FTC compliance questions, DMCA notices, or formal legal inquiries
Commercial / partnerships: [email protected]
For legitimate affiliate programme and partnership enquiries (strictly separated from editorial)
Our Unbreakable Commitments to You
These are not aspiration statements — they are documented, auditable, and externally verified commitments that define how affiliate income relates to our editorial content. We have honoured every one of these since our founding in 2013.